We believe that we can achieve our mission to enhance value creation for the stakeholder only through the quality and commitment of our people. Towards this, we continuously strive to unleash the potential of each individual.

We leverage human capital for competitiveness by nurturing knowledge, entrepreneurship, and creativity. We believe these strengths will help us successfully compete in a global business environment and exploit emerging opportunities. We reward the will to succeed and the desire to compete with the best in the world. We keep our people intellectually stimulated and give them the freedom to make their own decisions. And the responsibility to make Avid grow through innovation and experimentation .We are growing a vibrant company because of our ability to manage change proactively and to reinvent ourselves continuously without compromising the ideals and values that have sustained us over the years.